A virtual mature market one stop shop?
Can there be such a thing?
In our experience in the marketing communications industry, agencies who purport to be a “one-stop” shop are probably master of one trade and a jack of the rest!
We know all there is to know about telemarketing to the over 50s consumer but would not offer advice on how to put a direct mail piece together, build a web-site or devise an overall strategy to penetrate the mature market.
However, over the last few years, we have met people who do have specific skills in these areas and we are currently talking with the best with a view to forming a loose association of expertise that we can individually or collectively offer clients.
We are meeting at the end of this month to finalise arrangements and will issue a press release and e-mail newsletter to announce our offering and composition.
More details coming soon….