The experienced
call centre dedicated
to the 'grey market'

Selling to the older consumer? We know how!

When we decided to set up a call centre dedicated to communicating with the older consumer market, we looked at how the most successful retailers in this sector operated.

Our research found that the common key factor was the profile of customer-facing staff. Almost without exception, the best results were achieved by sales or customer service staff aged 50 plus, supporting the theory that by and large, consumers react better to people of their own or adjacent age group.

So in October 2001, Senior Response began working on our first client campaign.

The secret to our continued success is our team of motivated and dedicated staff. We pride ourselves on employing mature agents who not only have a wealth of life experience but know how to use it to communicate effectively with people their own age or older.

If your customers and prospects are over 50, we know better than anyone else how and when to talk to them over the telephone. We do it thousands of time every day.

But our services do not stop there.

Finding that the families of the elderly often influence and get involved in purchasing decisions, we now also provide advice and information to them via our web-site portal, The Sandwich Generation. In short, we help to convert potential sale breakers into sale makers.

So all routes to the “grey pound” are covered.

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Outbound Services
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