More about Senior Response

Senior Response was formed in 2001 and was the brainchild of Mike Bingham and Chris Aldcroft, two seasoned veterans of the UK telemarketing industry.

Mike and Chris first came together at Rushton Connections in 1994, bought it from owners Thomson Travel in 1996 and quickly transformed the company into a very successful and profitable business. So much so that within 2 years, it had attracted the attention of larger groups and was eventually sold.

After a 3 year sabbatical, Mike and Chris had decided that the future for telemarketing lay in developing niches and having looked at several options, they decided that the increasing size and importance of the over 50s (or "Grey Market") was too big to ignore and offered the best opportunity to launch a new business in a very competitive and over-supplied market.

As the name would suggest, the original concept was for an inbound operation but initial client demand was for pro-active services. Therefore for the first few years, the business was built around a core of very determined and motivated bunch of mature agents making thousands of outbound calls per week to the UKs growing and mostly wealthy population of senior citizens.

In 2005, the company recruited Alison Bates, a very experienced call centre manager with a good track record at companies such as Sitel and Connexus and in 2007 promoted her to the position of Call Centre Director of Operations.

Finally in 2008, our first inbound client was taken on board, which marked the emergence of Senior Response as a true full services call centre operation. albeit in a niche market.

If your customers and prospects are over 50, we know better than anyone else how and when to talk to them over the telephone. We do it thousands of time every day!