The latest news from Senior Response

A new service from Senior Response

US study confirms what we knew all along.

In our experience in the marketing communications industry, agencies who purport to be a "one-stop" shop are probably master of one trade and a jack of the rest!

We thought you would be interested to learn about a new publication we have come across that is designed to help anyone whose job it is to target the Over 50s consumer

The success of the Senior Response proposition - using mature agents to communicate empathetically with older consumers - has encouraged us to apply this thinking to other market sectors.

As from 14th January 2005, the selling of general insurance products will be regulated by the Financial Services Authority (FSA).

Every year, Marketing magazine compiles and publishes an annual survey of the financial performance of the UK's out-sourced telephone contact centres. All information is officially audited and the resultant league table is recognised as the most authoritative list of major players in the industry.

This year more than ever, older people will be faced with an increasing amount of anxiety and concern as the media continue to exploit the circulation boosting potential of doom and gloom.

The Government and Office of Fair Trading are becoming increasingly concerned about the tactics some organisations use to promote their goods and services to "vulnerable" consumers, particularly the elderly and infirm.

We are very pleased to announce a major additional Financial Services Authority (FSA) approval category for our outsourced telemarketing services.

As someone involved in the direct selling of products and services to older consumers, you will know that the last minute influence of children or relatives can often "kill" a bon fide sale.