Senior Response

Connecting with the Mature Market
ABOUT USCONTACT

communicate effectively with the older generation with senior response

When we decided to set up a contact centre dedicated to communicating with the older consumer market, we looked at how the most successful retailers in this sector operated.

Our research found that the common key factor was the profile of customer-facing staff. Almost without exception, the best results were achieved by sales or customer service staff aged 50 plus, supporting the theory that by and large, consumers responded more positively to people of their own or adjacent age group. So, in October 2001, Senior Response began working on our first client campaign.

The Mature Marketing Association, of which Senior Response is a member, claims that “marketers continue to ignore or misrepresent this growing audience [of UK citizens over the age of 60] that no longer conforms to outmoded assumptions and stereotypes.”

Senior Response is dedicated to combating this issue, and currently 58% of our staff are over 50, with 17% above retirement age. This dynamic we find enables our teams to build trust, show empathy, and have quality conversations with our client’s customers.
If your customers and prospects are over 50, we know better than anyone else how and when to talk to them over the telephone. We do it thousands of time every day.

TELEMARKETING

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CUSTOMER EXPERIENCE

ADDITIONAL SERVICES

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RECOGNITION

Senior Response Ltd. has been shortlisted as finalists for the 2020 UK National Contact Centre Awards. We have been shortlisted in the categories of;

  •  Team Manager of the Year
  •  Best Diversity and Inclusion Programme
  • Quality Manager

Testimonial

"Senior Response has been an important partner for Age Co since we began working with them in 2003. The team at Senior Response understand the importance and strength of our brand, which is evident in the interactions they have with our customers."

Conversion Marketing Manager
Age UK Enterprises

Testimonial

"Senior Response have provided a high level of sales consistency and quality since we began working with them in 2017. They tailored their approach for our business, and have represented our brand with every customer contact. Senior Response continues to be an important partner in our sales and customer contact strategy. "

General Manager
Serious Brands Limited

Testimonial

“We have been working with Senior Response on various initiatives over a number of years and the quality and experience of their call handlers has helped achieve strong levels of engagement both in terms of in-bound and outbound marketing activity.”

Julian Barrett ACII
Senior Commercial Partnerships Manager | St. James’s Place Wealth Management Group

Testimonial

“We have worked with Senior Response for several years and have found them to be an essential part of our customer contact strategy.”

Marketing Director - Hidden Hearing

RECOGNITION

Best Diversity and Inclusion Programme presented by Mervin Nichols, UK Business Development

 

Sponsored by Diabolocom

RECOGNITION

Winner of Over 50's Sales & Marketing Specialists of the Year award 2020 

 

UK Enterprise Awards

faq's

What makes Senior Response’s approach to customer contact different from traditional telemarketing businesses?

Well, we have become specialists in working with clients who provide product and services to the mature market. Our team of mature and experienced agents, are able to utilise their valuable life experience combined with empathy and understanding.  Whether booking an appointment for one of your sales team, or conducting a post- sale satisfaction survey, our teams understand the style, pace, and wishes of your customer in how they like to be contacted. Contact us to find out more.

What makes Senior Response’s approach to customer contact different from traditional telemarketing businesses?

 Firstly, we are specialists in working with clients who provide product and services to the mature market. Our team of mature and experienced agents, are able to utilize their valuable life experience combined with empathy and understanding. Whether booking an appointment for one of your sales team, or conducting a post- sale satisfaction survey, our teams understand the style, pace, and wishes of your customer in how they like to be contacted. Contact us to find out more!!

Do you make cold calls?

We tend to find with our clients, that the most successful telemarketing campaigns originate with our client’s existing customer database or prospects they have acquired via different sales channels.  Our team are then able to turn these warm leads into sales opportunities and capture and report on your brand advocacy.

What memberships or accreditations do you hold?

We are members of the Mature Marketing Association (MMA), and we are FCA authorised for regulated products and services.

What business sectors do you work on behalf of?

We have worked on behalf of clients from the Care Home Sector, Health and Wellbeing, Financial Services, Legal Services, and Estate Planning.

How long would it take to set up a telemarketing campaign?

This will vary depending on requirements, however, we can setup most campaigns in as little as a week. Contact us to discuss your requirements.

Senior Response Ltd, Business Innovation Centre, Blythe Valley Park, Solihull, West Midlands, B90 8AJ
Telephone: 0870 758 0450 | Fax: 0870 757 9849

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