Communicate effectively with the older generation with Senior Response
When we decided to set up a contact centre dedicated to communicating with the older consumer market, we examined how the most successful retailers in this sector operated.
Our research found that the common key factor was the profile of customer-facing staff. Almost without exception, the best results were achieved by sales or customer service staff aged 50 and above, supporting the theory that by and large, consumers responded more positively to people of their own or adjacent age group. So, in October 2001, Senior Response began working on our first client campaign and providing B2B & B2C services to companies, which include Telesales Telemarketing, Call Centre Services, Overflow Services, Email Marketing, SMS Campaign Managment and more services that support your strategic customer service & sales activities.
The Silver Marketing Association, of which Senior Response is a member, claims that “marketers continue to ignore or misrepresent this growing audience [of UK citizens over the age of 60] that no longer conforms to outmoded assumptions and stereotypes.”
Senior Response is dedicated to combating this issue, and currently, 54% of our staff are over 50, with 17% above retirement age. This dynamic we find enables our teams to build trust, show empathy, and have quality conversations with our clients’ customers.
If your customers and prospects are over 50, we know better than anyone else how and when to talk to them over the telephone. We do it thousands of times every day.
Boost Business with Our Exclusive Autumn Promotions
Offer 1: £500 Setup Fee – On Us!
Kickstart your outbound telemarketing campaign with no setup fees, saving you £500 instantly. This offer applies to any outbound campaigns started between 1st September and 1st November 2026. Whether you’re looking to drive sales, generate leads, or run customer outreach, we’ll get your campaign set up for FREE.
Offer 2: 500 Free Minutes on Inbound & Overflow Call Handling
Need support managing inbound calls or overflow traffic? Get 500 minutes free in your first month when you commit to 4,000 minutes or more. An ideal solution for growing teams or businesses with seasonal spikes.
This offer is valid from 1st September to 1st November 2026 and applied directly to your first month’s invoice.
Core Call Centre Services Provided
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How businesses can communicate more effectively with over-50s customers
In this episode of the 4-Quarter Lives podcast, host Avivah Wittenberg-Cox speaks with our Managing Director, Michael King, about how businesses can communicate with over-50s customers in a way that feels relevant, respectful and genuinely useful.
The conversation explores why older consumers should never be treated as one uniform group. Their priorities are shaped by their stage of life, personal circumstances and the type of decision they are making. Michael also highlights the important role adult children can play when helping parents research, compare or purchase products and services, particularly in later-life markets.
Drawing on his extensive contact centre experience, Michael explains what makes our approach at Senior Response different. Our experienced, mature customer service agents bring valuable life experience to conversations, helping them listen carefully, build rapport and respond with empathy. This human approach can be particularly valuable when an enquiry involves a complex decision, a sensitive subject or a customer who simply wants time to be heard and understood.
Michael also discusses the value of flexible working and a supportive workplace culture. Strong staff retention gives our clients access to experienced agents who can develop detailed product knowledge and represent each organisation consistently.
For any business serving the over-50s market, the video offers a practical message: effective communication starts with understanding the individual rather than relying on assumptions about age. The right people, tone and approach can build trust, improve the customer experience and turn more enquiries into meaningful conversations.
Stellar Experience with Michael and the Team at Senior Response. We recently had the pleasure of working with Michael and his team at Senior Response. We initially set up a trial period, and I cannot speak highly enough of the experience.
The team at Senior Response went above and beyond to ensure that all our needs were met. They were always available to answer our questions and provided clear, concise information and feedback that helped us make informed decisions, making the entire process smooth and stress-free.
What stood out the most was their genuine care for our satisfaction. Michael and his team took the time to understand our specific requirements and delivered solutions that exceeded our expectations. Therefore, it is no surprise, that we continue to work with Senior Response today.I wholeheartedly recommend Michael and the team at Senior Response to anyone in need of their services. They are a top-notch team that delivers exceptional results.
Aquability has been working with Senior Response for 5 years now, and we could not be more delighted with the work they do for us. Their pricing is fair and transparent, and the agents who take calls and make calls on our behalf are professional and caring which is needed for our demographics. The Account Management is proactive and will always go the extra mile, I would not hesitate to recommend them for any Contact Centre Services
We have worked with Senior Response for the past 18 months, during which they have provided invaluable support to our outbound call centre. Michael and his team dedicated them-selves to thoroughly understanding our business needs and requirements, ensuring they delivered comprehensive training to their staff to meet our specific needs. The team handling our calls consistently provides outstanding customer service, showcasing a professional and friendly attitude that truly focuses on customer satisfaction.
Their call standards are excellent, and they efficiently transfer calls to us when needed, ensuring a seamless continuation of the customer journey. Our requirements often change, but Michael and his team demonstrate remarkable flexibility, adapting quickly to fulfil our changing needs. I would highly recommend Senior Response for their exceptional service and commitment.
We have been working with Senior Response for over 20 years now. They are a very experienced over 50's telemarketing company. Michael and his team are very understanding of our business needs. The team handling the calls are professional, has great empathy and provides an outstanding customer service.
Their call standards are excellent and there's constant review of their performance. Our requirements has not changed much over the years but recently, we have had more changes than usual; Michael and his team were very flexible and adapted to this quickly. I would highly recommend Senior Response for their exceptional service.
Been working with senior response for a while now, always seem to be on the ball and pass the calls across with appropriate notes.
FAQs
What makes Senior Response’s approach to customer contact different from traditional telemarketing businesses?
Firstly, we are specialists in working with clients who provide product and services to the mature market. Our team of mature and experienced agents, are able to utilize their valuable life experience combined with empathy and understanding. Whether booking an appointment for one of your sales team, or conducting a post- sale satisfaction survey, our teams understand the style, pace, and wishes of your customer in how they like to be contacted. Contact us to find out more!!
What makes Senior Response’s approach to customer contact different from traditional telemarketing businesses?
Well, we have become specialists in working with clients who provide products and services to the mature market. Our team of mature and experienced agents can utilise their valuable life experience combined with empathy and understanding. Whether booking an appointment for one of your sales teams or conducting a post- sale satisfaction survey, our teams understand the style, pace, and wishes of your customers in how they like to be contacted. Contact us to find out more.
Do you make cold calls?
We tend to find with our clients that the most successful telemarketing campaigns originate with our clients' existing customer database or prospects they have acquired via different sales channels. Our team are then able to turn these warm leads into sales opportunities and capture and report on your brand advocacy.
What memberships or accreditations do you hold?
We are members of the Silver Marketing Association, and we are FCA authorised for regulated products and services.
What business sectors do you work on behalf of?
We have worked on behalf of clients from the Care Home Sector, Health and Wellbeing, Financial Services, Legal Services, and Estate Planning.
How long would it take to set up a telemarketing campaign?
This will vary depending on requirements; however, we can set up most campaigns in as little as a week. Contact us to discuss your requirements.