communicate effectively with the older generation with senior response
When we decided to set up a contact centre dedicated to communicating with the older consumer market, we looked at how the most successful retailers in this sector operated.
Our research found that the common key factor was the profile of customer-facing staff. Almost without exception, the best results were achieved by sales or customer service staff aged 50 plus, supporting the theory that by and large, consumers responded more positively to people of their own or adjacent age group. So, in October 2001, Senior Response began working on our first client campaign.
The Silver Marketing Association, of which Senior Response is a member, claims that “marketers continue to ignore or misrepresent this growing audience [of UK citizens over the age of 60] that no longer conforms to outmoded assumptions and stereotypes.”
Senior Response is dedicated to combating this issue, and currently 54% of our staff are over 50, with 17% above retirement age. This dynamic we find enables our teams to build trust, show empathy, and have quality conversations with our client’s customers.
If your customers and prospects are over 50, we know better than anyone else how and when to talk to them over the telephone. We do it thousands of time every day.
TELEMARKETING
SALES
CUSTOMER EXPERIENCE
ADDITIONAL SERVICES
GET IN TOUCH TO FIND OUT HOW WE CAN HELP YOU
faq's
What makes Senior Response’s approach to customer contact different from traditional telemarketing businesses?
Well, we have become specialists in working with clients who provide product and services to the mature market. Our team of mature and experienced agents, are able to utilise their valuable life experience combined with empathy and understanding. Whether booking an appointment for one of your sales team, or conducting a post- sale satisfaction survey, our teams understand the style, pace, and wishes of your customer in how they like to be contacted. Contact us to find out more.
What makes Senior Response’s approach to customer contact different from traditional telemarketing businesses?
Firstly, we are specialists in working with clients who provide product and services to the mature market. Our team of mature and experienced agents, are able to utilize their valuable life experience combined with empathy and understanding. Whether booking an appointment for one of your sales team, or conducting a post- sale satisfaction survey, our teams understand the style, pace, and wishes of your customer in how they like to be contacted. Contact us to find out more!!
Do you make cold calls?
We tend to find with our clients, that the most successful telemarketing campaigns originate with our client’s existing customer database or prospects they have acquired via different sales channels. Our team are then able to turn these warm leads into sales opportunities and capture and report on your brand advocacy.
What memberships or accreditations do you hold?
We are members of the Silver Marketing Association and we are FCA authorised for regulated products and services.
What business sectors do you work on behalf of?
We have worked on behalf of clients from the Care Home Sector, Health and Wellbeing, Financial Services, Legal Services, and Estate Planning.
How long would it take to set up a telemarketing campaign?
This will vary depending on requirements, however, we can setup most campaigns in as little as a week. Contact us to discuss your requirements.
Senior Response Ltd, Business Innovation Centre, Blythe Valley Park, Solihull, West Midlands, B90 8AJ
Telephone: 0121 506 9200 | Fax: 0121 506 9210