ABOUT US

Who is Senior Response Ltd?

One of the UK’s first and only Client Contact Management Service dedicated to the over-50s market. Trading since 2001, and based in Solihull West Midlands, we manage client contact communication, by phone, SMS, email, post and webchat on behalf of our clients.
Our team of enthusiastic and mature agents remains to this day, the foundation of our business. Nearly 20% of our staff have been with us for over a decade with an average tenure across the business of 6 years.
We are members of the Mature Marketing Association (MMA), and are FCA authorised for regulated products and services.
Find out below about the people who continue to make Senior Response Ltd a great company to partner and work with.

MEET OUR BOARD OF DIRECTORS

Michael King

Michael King

Managing Director

Michael King is an experienced Senior Contact Centre Professional with a demonstrated history of working across multiple industries. He has vast experience in Contact Centre Operations, Business Process Improvement, Sales Operations, Customer Retention, and Stakeholder Management. Michael joined Senior Response Ltd in 2018 as Managing Director, and along with Chris Aldcroft, Mike Bingham, and Paul Mason is a member of the Senior Response Board of Directors.

Mike Bingham

Mike Bingham

Non Executive Director

Mike Bingham is a marketing professional and veteran of the UK Contact Centre industry. He helped pioneer BT’s first venture into the telemarketing arena in 1986 before enjoying a 25 year career at director level with Merit Direct (now Sitel), The Connect Corporation, Rushton Connections and Connections Plus. In 2001, with Chris Aldcroft , he founded Senior Response, the world’s first outsourced contact centre operation to be dedicated to the older consumer market. Following its acquisition by IBPO in 2018, Mike remains a shareholder and non-executive Board member of Senior Response.

Paul Mason

Paul Mason

Non Executive Director

Paul has over 25 years’ executive experience across public, private and plc sectors from strategic planning to operational execution in high growth companies; and transforming both regulated financial services companies and a major non-departmental government body. Paul founded both iResponse, a leading telemarketing business employing over 600 staff and BPO collections, the debt collection agency. Since then Paul has held senior executive roles in Saga plc, The Student Loan company and is currently CEO of Finbora, an international financial services business with operations in the UK, Canada and Mauritius.

Chris Aldcroft

Chris Aldcroft

Non Executive Director

Chris Aldcroft is a Chartered Accountant with many years’ experience at board level in a number of large service-oriented companies. He led the management buyout of the Country Holidays Group in 1989 which was then the largest UK based cottage rental agency. He was co- owner of Rushton Connections and went on, with Mike Bingham, to establish Senior Response which was the world’s first contact centre dedicated to the mature market. Following its acquisition Chris remains a Non-Executive Director and shareholder.

MEET OUR SENIOR MANAGEMENT TEAM

Charles Curry

Charles Curry

Head of Systems

Charles Curry is our Head of Systems. Charles has over 20 years of experience managing CRM and telephony platforms in the banking and finance industry along with outsource contact centres as well. Charles has spent the last 11 years at Senior Response and is expert at integrating platforms and optimising service delivery.

Jane Watton-Green

Jane Watton-Green

Head of Client Operations

Jane Watton- Green is our Head of Client Operations and oversees the operational and client services areas of the business. Jane has over 20 years of industry experience, 7 of which have been with Senior Response. Jane is a previous winner of the DMA Gold Award for Telemarketing She specialises in adding value to campaigns through identifying trends that improves customer experience and ROI.

GET IN TOUCH TO FIND OUT HOW WE CAN HELP YOU

RECOGNITION

Senior Response Ltd. has been shortlisted as finalists for the 2020 UK National Contact Centre Awards. We have been shortlisted in the categories of;

 - Team Manager of the Year

 - Best Diversity and Inclusion Programme

 -Quality Manager

Testimonial

"Senior Response has been an important partner for Age Co since we began working with them in 2003. The team at Senior Response understand the importance and strength of our brand, which is evident in the interactions they have with our customers."

Conversion Marketing Manager
Age UK Enterprises

Testimonial

"Senior Response have provided a high level of sales consistency and quality since we began working with them in 2017. They tailored their approach for our business, and have represented our brand with every customer contact. Senior Response continues to be an important partner in our sales and customer contact strategy. "

General Manager
Serious Brands Limited

Testimonial

“We have been working with Senior Response on various initiatives over a number of years and the quality and experience of their call handlers has helped achieve strong levels of engagement both in terms of in-bound and outbound marketing activity.”

Julian Barrett ACII
Senior Commercial Partnerships Manager | St. James’s Place Wealth Management Group

Testimonial

“We have worked with Senior Response for several years and have found them to be an essential part of our customer contact strategy.”

Marketing Director - Hidden Hearing

faq's

What makes Senior Response’s approach to customer contact different from traditional telemarketing businesses?

Well, we have become specialists in working with clients who provide product and services to the mature market. Our team of mature and experienced agents, are able to utilise their valuable life experience combined with empathy and understanding.  Whether booking an appointment for one of your sales team, or conducting a post- sale satisfaction survey, our teams understand the style, pace, and wishes of your customer in how they like to be contacted. Contact us to find out more.

What makes Senior Response’s approach to customer contact different from traditional telemarketing businesses?

 Firstly, we are specialists in working with clients who provide product and services to the mature market. Our team of mature and experienced agents, are able to utilize their valuable life experience combined with empathy and understanding. Whether booking an appointment for one of your sales team, or conducting a post- sale satisfaction survey, our teams understand the style, pace, and wishes of your customer in how they like to be contacted. Contact us to find out more!!

Do you make cold calls?

We tend to find with our clients, that the most successful telemarketing campaigns originate with our client’s existing customer database or prospects they have acquired via different sales channels.  Our team are then able to turn these warm leads into sales opportunities and capture and report on your brand advocacy.

What memberships or accreditations do you hold?

We are members of the Mature Marketing Association (MMA), and we are FCA authorised for regulated products and services.

What business sectors do you work on behalf of?

We have worked on behalf of clients from the Care Home Sector, Health and Wellbeing, Financial Services, Legal Services, and Estate Planning.

How long would it take to set up a telemarketing campaign?

This will vary depending on requirements, however, we can setup most campaigns in as little as a week. Contact us to discuss your requirements.

Senior Response Ltd, Business Innovation Centre, Blythe Valley Park, Solihull, West Midlands, B90 8AJ
Telephone: 0870 758 0450 | Fax: 0870 757 9849

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